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Planogram

A planogram is a drawing-scheme with the recommended display of goods in a specific store equipment. Additionally, the planogram contains:

  • product range SKU — a list of mandatory product SKUs for presentation in the store;
  • number of faces for each SKU — the minimum allowable number of products for each article;
  • location and number of SKUs on the shelf;
  • EAN SKU for each SKU and other details.

The planogram allows you to:

  • organize the work of merchandisers and control the quality of the display;
  • analyze the efficiency and profitability of any area of ​​the store;
  • control the area occupied by a certain product;
  • manage the perception and behavior of potential buyers;
  • increase the turnover in the store and increase the sale of goods.

With the help of Inspector Cloud, you can check whether the real display of goods corresponds to the planogram. The results of the check can be used to improve the display at the point of sale and influence the number of sales.

How a planogram is performed in visits

In order for the system to correctly calculate the results, planograms must be uploaded to the portal. During the visit, the system will analyze the data from the photo and generate the results according to the following algorithm:

  1. Trade equipment is determined in the photo in the visit. For example, a refrigerator.

  2. All SKUs inside the refrigerator are selected according to the coordinates:

    • the coordinates inside the refrigerator are determined;
    • take all SKU annotations and sort by y-coordinate.

    The output is an array with data, where x and y are the coordinates of the SKU, and h and w are the height and width of the SKU.

  3. The system analyzes the coordinates and dimensions of the SKU and redefines the shelves. After that, a diagram of the real display of goods is drawn up - a realogram.

  4. From the planograms that have been uploaded to the portal, those that do not fit in certain parameters are eliminated. For example, the number of shelves is different from those in the photo.

  5. The remaining planograms are compared with the realogram. The comparison takes into account the presence of the expected goods, their quantity, the shelves on which they are located, and etc.

  6. The system forms entities. They describe the percentage of coincidence of the realogram with the expected values, lists of goods that matched and did not match, and so on. From these instances, the planogram with the best matching percentage is selected.

  7. The data is recorded per visit and displayed on the portal and in the application on the «Results».

If you have any questions or problems, contact support.